Why do some products capture our attention while others flop? What makes us engage with certain things out of sheer habit? Is there an underlying pattern to how technologies hook us?
If you are into learning about why you have created a second home in Twitter and Facebook, maybe this is the book to pick up and get hooked.
Seth Godin the marketing guru is not just a marketer at heart. He questions the bias that we have, things we haven't even thought about.
Words that work - So, if you want to understand how to persuade someone, listen to how they try to persuade you.
Check out his riffs on marketing, respect and the ways ideas spread here
The mentalist and illusionist. Always enthrallingly baffling in his shows and social experiments. I'm intrigued by his methods such as the power of suggestions or light distraction to edge one to something.
Go on to check out how a simple manipulation can lead an ordinary person to commit an appalling act in The Push on Netflix here
Watch this man as he challenges the realm of the body and the mind in his latest adventure Body Hack.